Toyoda Gosei: Feeding A Large Workforce

Challenge – Keeping 600+ Employees Caffeinated and Full

Toyoda Gosei, a manufacturer of automotive components located in rural South San Antonio, needed a way to keep its massive workforce nourished and productive in an area with hardly any food nearby, which led to several problems. First, Toyoda Gosei has a large workforce of over 600 employees all working in the same building. The sheer size of their operation makes it difficult to keep that many employees happy. It’s difficult to find vendors that are willing and able to service organizations of this size. Second, Toyoda Gosei employees get relatively short lunches and don’t have enough time to drive all the way into town, which is about twenty minutes away, to get lunch. Third, due to Toyoda Gosei’s size, their location needs to be restocked several times per day. This requires dedicated vending support to their building which is difficult even for the largest vendors in the country. Finally, the employees of Toyoda Gosei enjoy some items more than others, and these preferences change over time. This means Toyoda Gosei needed an agile vendor able to track the different trending items and make adjustments to which items are stocked in real-time. The combination of Toyoda Gosei’s large workforce, rural location, needing to be restocked multiple times daily, and employees with changing preferences led Toyoda Gosei to seek out a vendor to feed its hungry workforce.

Solution – Provide the Right Services at the Right Time

Toyoda Gosei hired Mcliff as its vending provider to help keep its large workforce well-fed and happy. Mcliff installed its MiMart micro market. Installing Mcliff’s MiMarts provides 24/7 access to food and drinks, easy payment options, and a wide range of offerings for employees including:

• Entrees
• Salads
• Sandwiches
• Drinks (including Big Red and energy drinks)
• Snacks (including Flaming Hot Cheetos)
• Breakfast items

Mcliff’s proprietary ‘technology tracking’ software stores information about the most popular items sold and makes recommendations to sales representatives about which items to stock more or less of. This technology helps sales reps like Mary and operations reps like Gracie from San Antonio to make multiple restocks per day and to include more of the employees’ favorite items in each restock.

Results – 600+ Employees Happy, Healthy, and Productive

Since partnering with Mcliff, Toyoda Gosei has been able to keep its large workforce well-fed and happy. The employees have access to a wide variety of food and drinks 24/7 at no added cost to the business. The partnership has also helped Toyoda Gosei become more productive, as the employees are now better nourished and have more energy for work. Finally, the company has been able to reduce employee turnover by providing a perk that keeps employees happy and healthy. “Because it’s the entire plant, plus the contractors, there’s a lot of people, even if they can get someplace, it’s gonna be a lot of people in line and whatnot.”